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Small businesses often struggle to decide between SEO (Search Engine Optimization) and Google Ads when planning their digital marketing strategy. Both methods help increase online visibility, but they work in very different ways. Understanding the difference between SEO vs Google Ads for small business can help you choose the most cost-effective and sustainable growth option.SEO is the process of optimizing your website to rank higher in organic search results on Google. It focuses on improving website content, technical performance, and backlinks to attract long-term traffic without paying for every click.
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